Monday, March 29, 2010

Hatchette Audio Book Giveaway: The Art of Choosing: The Subtext of Life by Sheena Iyengar

Thanks to Anna and Hatchette Book Group, we are giving away 3 copies of The Art of Choosing: The Subtext of Life by Sheena Iyengar and read by Orlagh Cassidy.

About the Book:
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.

About the Author, courtesy of the publisher:
Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program, as well as by private institutions. In 2001, she received the Presidential Early Career Award and in 2005 she was invited to serve as a fellow at Princeton's Institute for Advanced Study. She holds degrees from UPenn, The Wharton School of Business, and Stanford University (from which she also received the prestigious Best Dissertation Award in 1998, for her work "Choice and its Discontents.") She is a professor at Columbia University.

Iyengar's work is regularly cited in the media, in periodicals as diverse as Fortune and Time magazines, the New York Times and the Wall Street Journal, as well as on National Public Radio and in books such as Blink by Malcolm Gladwell and The Paradox of Choice by Barry Schwartz. She lives in New York City.

Listen to an excerpt on the Hatchette site.


To enter please just share why you'd like to win this book.

1. Please include your email address, so that I can contact you if you win. No email address, no entry.
2. You must be a follower to join the contest.

The contest is limited to US and Canada only. No P.O. boxes. The contest ends at noon on April 30, 2010.

Thank you so much, Anna and Hatchette Book Group for generously sponsoring this giveaway!


  1. I never really think about choosing unless it's a really big issue. I'd really like to hear what the authors think.

    I follow via GFC.


  2. I believe that our choices can play a significant part in what defines us as a person and what shapes our lives. What about those choices that are made by "gut" instinct alone? This would be an interesting book to read to see how the authors reached their conclusions.

    Thank you,


  3. Very interesting concept to explore exactly WHY we make the decisions we many of us just make them and move on without really evaluating why. I think I would enjoy this!

  4. I have a hard time making decisions, so this would be a great book for me to read.

  5. I am interested in learning her answers to why we make the choices that we do.

    janetfaye (at) gmail (dot) com

  6. I've been a life-long student of why people make the choices they do: why this and not that? Sounds like this book will aid my understanding of this very human phenomenon.


  7. I always have a hard time choosing! my mind is all over the place!

  8. I think this would be an interesting book to listen to on my commute

  9. sounds very interesting
    copperllama at yahoo dot com

  10. I just think this sounds very interesting and I would be interested to hear what the authors have to say about making choices in our lives.

  11. I would love to win this! I find myself kind of indecisive... sometimes I genuinely do not care one way or the other. So I think it would be an interesting look to see how and why people make decisions; perhaps it would help me better make my own!

    krtrumpet [at] aol [dot] com

  12. Thanks for the giveaway!

    I love philosophy of any kind, and this book seems perfect. If you can determine the motive behind the decisions... you can tell a lot about people!


    heather y

  13. I like reading new books and this interests me and I follow.


  14. This sounds so interesting. Thanks for the chance! I am a follower.

  15. I'd love this, because I'm horrendous at making choices. You should see me in a restaurant!

    nfmgirl AT gmail DOT com

  16. It sounds great and like it could help me. :)

  17. I'd like to win this book becasue I believe our choices shape our lives. I've made a lot of bad ones but somehow ended up the way things were meant to be for the most part.

    I'm a GFC follower

  18. This is an interesting subject that I haven't seen written about before. Would love to hear what she says. :0)

    I follow.

    librarygrinch at gmail dot com

  19. I'm a new follower (328). Thanks for the contest.


  20. As an often indecisive person born of two indecisive parents, this has been on my to-read list since I first heard about it. Thanks for this opportunity.

  21. With a 50 minute commute twice daily, I have a lot of time to fill in the car. I'd love to listen to this audiobook on my way!

    jmb.mlis at gmail dot com